roberto_solomon_top

A clear position. A consistent voice

Business Strategy & Communication

Strategic positioning, branding, marketing, and corporate communication, supported by sales processes and technology.

Our Practice

Make the value of your business unmistakable

We help companies and major projects communicate their value with clarity and consistency. From brand positioning to the tools that support a sales conversation, strategy and execution work together around the client’s commercial priorities.

Who we work with

Developers, construction companies, international manufacturers, executives, and larger corporate clients seeking a coordinated marketing and sales approach.

Business Strategy & Communication

Scope of work

Branding & Rebranding

Brand strategy, positioning, visual identity, messaging, and brand guidelines for companies, products, and projects.

Websites

Corporate and project websites, landing pages, redesigns, and ongoing content updates.

Social Media

Content strategy, account management, creative production, and campaigns aligned with positioning and commercial goals.

CEO Personal Branding

Executive positioning, LinkedIn profiles and content, professional biographies, and thought leadership.

Presentations

Corporate, product, project, investor, and sales presentations with clear messaging and consistent visual design.

Online Reputation

Online presence and business profile management, review response processes, and communication that builds trust.

CRM

Implementation, configuration, sales pipelines, contact organization, integrations, automation, and commercial follow-up.

Sales Tools

Proposals, estimates, sales materials, follow-up templates, and digital tools for presenting offers and managing opportunities.

How we work

A clear scope for every engagement

01

Establish direction

Clarify the audience, positioning, commercial priorities, and the scope of work.
02

Build a consistent presence

Align brand, messaging, websites, content, presentations, and sales materials.
03

Support commercial execution

Connect CRM, follow-up, sales tools, and reporting to the agreed business objectives.
Clients may engage one practice or a coordinated combination. Each proposal defines the services, deliverables, responsibilities, and fees, and identifies the responsible contracting company.

Head of Business Strategy & Communications

Hal Milk

Director of Marketing & Sales

Harold leads marketing and sales strategy, communication, team coordination, delivery, and performance reporting. Roberto leads strategic introductions and commercial relationships. AlphaTrey can provide execution, technology, and specialist support within the agreed engagement.
This practice supports Development Capital with project communication and presentations, and International Representation with U.S. positioning, market-facing materials, websites, and commercial follow-up.